Welcome, friend!

Howdy, I'm Nate.

I'm an accomplished audience growth consultant. I've helped thousands of founders and creators build real, organic audiences on YouTube - the kind that bring in traffic, trust, and income without paying for reach.

If you're a business that can't seem to get noticed, or a creator pouring in the work without the growth to show for it, that's exactly what I help fix.

Welcome, I'm glad you're here!

Why "Radical"?

Most content doesn't fail because it's bad. It fails because it's safe.

A #RadicalMoment is when a founder or creator decides to stop blending in and do something genuinely different.

I named the business after that moment, because helping people reach it again and again to the point of living in that moment is the whole point.

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How I use AI in my work (and my clients')

Here's the breakdown - what's earning its keep, what isn't, and where I won't touch it:

What's working:

  • Research - Velio to find and track niches on YouTube -mine and my clients'- and get really clear on what's working, at a glance.
  • Editing - Gling for the AI first-pass cut and best-take selection. Saves me 2–4 hours a video.
  • Visuals - OpusClip for motion graphics, captions, and cleaning up static shots. Makes adding pizazz editing touches about twice as fast.
  • Behind the scenes - Claude for building workflows, pages, and stress-testing ideas.

I share the tests, roast requests and behind-the-scenes as they happen in my Radical Creators group.

Where I haven't found it yet:

  • Thumbnails - tried a bunch of tools, nothing's clicked. Still stuck in the uncanny valley. :)
  • Fully generated video / b-roll - close. Tools like OpusClip are getting there: feed in your own assets and characters, get b-roll out. Excited for this one!

Where I won't use it:

  • Rehashing other people's videos - this is a major issue on the platform: it's extremely easy to get lazy and either directly copycat or not add anything original.
  • Scripting word-for-word - my take: one of the best ways to beat the "AI vibe" is to stay a little unpolished.
  • Decision-making - from my experience AI always seems to be 100% confident, and never gives the pushback that real understanding actually needs.

Quick note: because I actually use and recommend these tools, I'm an affiliate of some, and I may earn a commission if you sign up through my links, at no extra cost to you.